The keys to successful
The cornerstone of Direct Mail Systems’ (DMS) success is attention to detail through superior account management and customer service. Our philosophy is simple – to save you time, minimize your costs and increase your income.
Our Account Executives and Customer Service Managers are among the best and brightest, setting an industry standard in professionalism, experience and knowledge. Working closely with you every step of the way, they are dedicated to providing consistent and reliable service, on time and on budget.
And as technology changes – from the newest in laser personalization to revisions in postal regulations – the staff of DMS continually upgrades their knowledge, ensuring that you remain competitive in an increasingly crowded marketplace.
Our commitment doesn’t end there. DMS can examine the results of your fundraising mail, provide a comprehensive analysis and recommend a course of action to enhance future returns.
Recognized throughout the country as a leader in the highly specialized direct mail marketing business, DMS has reached millions of donors through the mail and raised tens of millions of dollars for countless charitable causes. Our firm’s clients include local, state, national and international organizations.
Our Account Executives are experienced professionals who provide complete program management from strategy to creating the package to targeting prospective donors. We tailor each mail piece and message to meet the unique needs and budgets of each client. And we watch the bottom line; we expect to be judged on our achievement of goals set.
The creative team at DMS consists of award-winning graphic artists and copywriters, offering our clients a smooth transition from concept to completion. We are experts at effectively communicating the right message to the right market. Our letters transform strangers into friends whose generosity can become a major source of support for your organization.
Integrated in our Graphic Services Department is an electronic pre-press division which enables us to go directly to plate for quality and speed in printing.
Printing & Bindery
DMS's in-house Press and Bindery Department is manned by proven professionals who understand the delicate balance of speed and quality. Our print capabilities afford you a wide range of size, color and paper options. Our bindery experts are meticulous in finishing your mail piece. In addition to a fast turnaround, as an internal service, we also guarantee you a higher degree of quality control and continuity.
The Production Department at Direct Mail Systems is truly state-of-the-art. We boast over 52,000 square feet of modern plant and warehouse facilities, housing 12-station inserters, tabbers and folders, plus highly sophisticated inkjet equipment with multi-personalization imaging and matching capabilities.
Our emphasis is three-fold: superior quality control, cost efficiency and strict adherence to clients’ timetables – ensuring timely delivery at maximum postal discounts.
List Research & Laser Personalization
DMS can provide a full spectrum of list options, enabling our clients to target a specific group of potential donors. DMS can capture demographic data such as age, income and location, or psychographic information such as hobbies, lifestyle and affiliations. Our clients’ list options are limited only by their market focus and budget constraints.
For organizations wishing to expand their present donor base, DMS can recommend suitable options based on years of successful experience. Our in-house Data Processing Department can create highly targeted test applications, unique coding, and variable test data to track prospect lists.
DMS continuously updates equipment and software in order to provide a wide range of personalization opportunities, as well as streamline your mailings using highly sensitive applications.
Our Data Processing Department works with your data file to comply with U.S. Postal Service (USPS) standards, including address correction and encoding.
For maximum postal savings, we presort the data using USPS-tested software that meets their Coding Accuracy Support System (CASS) standards for accuracy.
We also offer a complete array of list management services, including duplicate elimination and National Change of Address Service (NCOA), ensuring maximum postage savings and deliverability.